• Hispanics in the United States have over 700 billion dollars in spending power with a projected one trillion dollars within the next five years. They are increasing their expenditures by around 7% a year, far exceeding the 4.4% for the U.S. as a whole.

• Hispanics are also growing at over four times the national average and accounts for 50% of the total population increase in the United States.

• Hispanics account for over 13% of the total labor force and their participation is growing at five times the national average.

• Hispanics are shifting towards a younger, more educated Demographic.
34% of Hispanics are 18 or younger.